Distinguished Gentleman’s Ride partnership
O The Distinguished Gentleman’s Ride reúne milhares de entusiastas do estilo classic e vintage em todo o mundo para conscientizar e levantar recursos em favor da saúde do homem.
Fundado em 2012 em Sydney, na Austrália, o DGR foi criado por Mark Hawwa como um meio novo e maravilhoso de reunir entusiastas e motociclistas, enfocando uma causa coletiva beneficente.
Na Triumph, todos os envolvidos têm orgulho de contribuir significativamente para o crescimento dessa comunidade incrível, através do apoio financeiro e da disponibilização de recursos, que ajudam a promover o perfil do DGR no mundo, e do incentivo à arrecadação com a oferta de motocicletas como prêmios.
Ao longo desta fantástica parceria, que já dura 10 anos, também criamos diversas motocicletas exclusivas para promover esse maravilhoso evento, incluindo a singular Triumph Thruxton RS DGR Edition, a '1959 Legends’ Triumph Bonneville T120 custom com sua respectiva guitarra Gibson Les Paul Standard combinando, e a Dapper Bonnie, uma Bonneville T100 custom ímpar.
A BRIEF HISTORY OF THE TRIUMPH AND DGR PARTNERSHIP
On 28th September 2014 the first Triumph-sponsored DGR took place in 58 counties, 257 cities and it was attended by 20,000 dapper-dressed classic and vintage riders, raising a total of $1.5m. Growing to 79 countries, 410 cities, 37,000 riders and $2.3m raised in 2015, and 90 countries, 57,000 riders and $3.6m in 2016, these numbers have just kept growing and growing – up to the DGR’s record breaking year in 2019, where 116,00 riders raised $6m by riding dapper together in an amazing 104 countries across the world.
The 2020 Covid-19 pandemic presented a challenging landscape for The Distinguished Gentleman’s Ride and riders alike. Despite such difficult times and dynamics, the DGR worked hard to develop a new format that made it possible for riders to show their support and passion safely, with the Ride Solo Together event. This enabled the global DGR community to achieve its most global event ever, with 171 countries and 2,531 locations riding solo together, all connected together through social media.
As challenges persisted during 2021 The Distinguished Gentleman’s ride adapted its format again to reflect the different level of restrictions worldwide, where depending on the restrictions in place in each area DGR fans enjoy a normal group ride event, route only or solo ride.
As a result of this evolved approach, we saw a considerable increase in participants and funds raised compared to the previous year with 65,300 riders, almost 10,000 more compared to 2020, raising $4.1m, $1.4m more than 2020. In 2021, the event moved from September to May, and every indication gives hope and confidence for an amazing ride in 2022 ride, which everyone involved is committed to making the most successful year ever.
